Selling craft products at a farmers’ market is a great stream of income. Farmers’ markets are popping up all over the country, and for good reason—people love buying fresh produce and artisanal goods from their local community. In this post, we’ll give you some tips on how to sell your handmade items at a farmers market, as well as why selling at The Market @ Town’s End Stillhouse and Grill might be the right choice for you.
Can I Sell Handmade Items at a Farmers’ Market?
The short answer is yes! You can absolutely sell handmade items at a farmers’ market. In fact, selling craft products and handmade goods is a great way to supplement your income or even make a living. One of the benefits of selling at a farmers’ market is that there’s generally less competition than selling at a craft fair or online. That means that your handmade goods are more likely to stand out, which can lead to more sales.
Another benefit of selling at a farmers’ market is that you’ll have the opportunity to build relationships with your customers. When you sell online or at a craft fair, customers may not remember who you are or what your products look like. But when they can connect with you in person, they’re more likely to remember you and come back to your stall the next time they’re at the market.
How Do I Sell My Products at a Farmers’ Market?
Research
The first step is to research which markets are the best fit for your products. You’ll want to consider things like the location of the market, the type of products that are selling well there, and the foot traffic. Once you’ve narrowed down your options, contact the market manager and inquire about getting a stall.
Part of your research should also include figuring out your selling space before you get to the market. You’ll want to make sure that your table and display stands fit in the stall and work well with the area. You’ll also want to leave room for your customers to walk through your booth and spend some time looking at your wares.
Price Your Products
Once you’ve secured a stall, you can start thinking about how to price your products. Pricing can be tricky, but you’ll want to ensure that you’re covering your costs while still making a profit. A good rule of thumb is to triple the cost of your materials and add a reasonable hourly wage for your time. So, if it costs you $10 in materials and takes you 3 hours to create a product, you would price it at $45.
Create a Display
When you’re selling at a farmers’ market, first impressions are everything. That’s why it’s important to create an eye-catching display for your products. Your display should be clean and organized, and it should highlight your best-selling items. It’s also a good idea to have a sign with your name and logo so that customers can remember you after they’ve left the market.
Engage with Customers
Finally, don’t forget to engage with your customers! When people are browsing your stall, take the opportunity to chat with them and tell them about your products. If you’re friendly and passionate about what you’re selling, customers will be more likely to make a purchase.
Tips for Successful Selling at a Farmers’ Market
Stock Your Cashbox With Change
Make sure to bring plenty of change to the market. Customers will often come to the market with large denominations of cash, so it’s important to have enough change on hand.
Offer Discounts
Many customers are looking for a bargain, so if you can afford to offer discounts, do so! Many markets have a policy where vendors can offer a certain percentage off of their products if customers buy more than one. Similarly, if you own a food stall or sell prepared meals, you could create membership cards where the fifth purchase is discounted.
Accept Multiple Forms of Payment
In addition to cash, you should also accept credit and debit cards. This will make it easier for customers to make a purchase, and it will help you boost your sales. Having a contactless reader is a great way to accept credit and debit cards without having to handle customers’ cards.
Be Patient
Selling handmade goods can be a slow process, so it’s important to be patient. Don’t get discouraged if you don’t make a lot of sales at first. Just keep creating quality products and engaging with your customers, and eventually, you’ll start to see your business grow.
Bring Someone to Help
We can’t stress how much it helps to have another person with you at the market. They can help you with everything from setting up your stall to selling your products. If you don’t have someone who can help you, perhaps you could consider hiring a market assistant. They can watch the stall while you take your lunch and bathroom breaks, and they can help you pack up at the end of the day.
The Bottom Line
Selling handmade items at a farmers’ market is a great way to get your products in front of potential customers. Just make sure to do your research, price your products competitively, create a great display, and engage with your customers. With a little bit of effort, you’ll be selling your products in no time!
What Sells Well at Farmers’ Markets?
Fresh Produce
One of the main attractions of a farmers’ market is the fresh produce. Customers love to buy locally-grown fruits and vegetables, so make sure to stock up on your best-selling produce. Also, think about the packaging that you use. Try to find a sustainable and eco-friendly option that will make your produce even more appealing.
Home-Baked Goods
Another popular item at farmers’ markets is home-baked goods. Customers love to buy fresh bread, pies, cookies, and other baked treats. Another bonus is that half of your marketing will be done for you by the delicious aromas wafting from your stall!
Handmade Crafts
Handmade crafts are also popular at farmers’ markets. If you make pottery, jewelry, candles, or other handmade items, you’ll likely find a market for your products. Just make sure to price your items competitively and create a well-designed display. Selling craft products will never go out of fashion at the farmers’ market!
Prepared Foods
Finally, don’t forget about prepared food! Customers love to buy ready-to-eat items like sandwiches, soups, and salads. If you have a food stall, make sure to promote your best-selling items. If you have a specialty or can make an exotic or exciting meal really well, that will help you stand out from the competition.
The Bottom Line
There are a variety of items that sell well at farmers’ markets. Just make sure to offer products that are high quality and competitively priced. With a little bit of effort, you’ll be selling your products in no time!
Why Sell at The Market @ Town’s End Stillhouse and Grill?
The Market @ Town’s End Stillhouse and Grill is committed to serving the local community by curating a wonderfully crafted artisan square. We feature top-notch crafts and goods from vendors in the High Desert region, as well as musical entertainment of all genres to create the perfect ambiance.
We want to encourage vendors to host their stalls at our market, and we offer a variety of benefits that make selling at The Market @ Town’s End Stillhouse and Grill the right choice for you. Some of the benefits of selling at The Market @ Town’s End Stillhouse and Grill include:
Market-Loving Audience
We are located in the High Desert region, which is known for its arts and crafts scene. This makes selling handmade items at our market a great way to reach your target audience. Every Wednesday and Sunday, we get a great crowd of people who love supporting local businesses and buying unique items.
Support Locals Selling Craft Products
We want to encourage vendors to sell handmade goods at our market because we think it’s important to support the arts and crafts community. We offer a variety of benefits that make selling at The Market @ Town’s End Stillhouse and Grill the right choice for you.
High-Quality Goods
We are committed to quality, which means that customers who come to our market are looking for high-quality goods. This makes selling handmade items at The Market @ Town’s End Stillhouse and Grill a great way to increase your sales.
Marketing
We offer a variety of promotional opportunities for vendors, including the ability to have your products featured on our website and social media channels. This can help you reach a wider audience and boost your sales.
The Market @ Town’s End Stillhouse and Grill is the perfect place to sell your handmade goods. With a market-loving audience, support for selling handmade items, and high-quality goods, you’ll be able to boost your sales and reach your target audience. Contact us today at Town’s End Stillhouse and Grill to learn more about selling at our market.
